Creating quality content is one thing, but building quality backlinks through a comprehensive content marketing link building strategy is another. Let’s face it if you want Google (and more importantly, your prospects and customers) to find you, quality links are critical. Fortunately, there are several tactics you can use to turn that great content into a magnet for authoritative backlinks that boost your SEO. What we’ll be doing today is taking a look at content marketing link building strategies, covering techniques for creating quality link-worthy content as well as methods you can use to promote it, boosting the chances that industry-specific sites, and authoritative websites overall will link to your website.
What many entrepreneurs and marketers don’t always understand is that content marketing link building strategies require two key components. One, they need genuinely awesome content. But two, they have to promote that awesome content. The good news is that even though content marketing requires a large investment of time and effort, when done correctly it creates long-term benefits high-quality backlinks mean a boost in ranking, more traffic to your site and more visibility overall.
Contents
Understanding Link Building in Content Marketing
As I touched upon above, link building refers to attracting backlinks to your website from reputable external websites. When Google and other search engines see those links on other pages pointing back to yours, this tells those search engines that your website has a solid reputation, high domain authority and is an overall authority in its industry. They give more value to these high-authority pages. Then they show more of these sites in search results. Ahrefs studied how these work by looking at 912 million blog posts, they determined the impact backlinks have, noting, “Content longer than 3,000 words gets an average of 77.2% more referring domain links than content shorter than 1,000 words”. To truly see this concept in action, though, it helps to look back at where the power of links started in Google’s SEO algorithm.
What is PageRank?
If you go all the way back to the beginning of search engines, the first version of Google’s ranking system was called PageRank. It determined how many quality links point back to your site. The Google algorithm would essentially say: if everyone is linking to your content and website, this page must be pretty important. Then Google shows these top ranking websites higher in the results. Keep in mind that a high PageRank will only get you so far. Backlinko analyzed the top search engine results in 2024, concluding that high PageRank websites can improve rankings and result in better visibility overall. Even though Google has adjusted its ranking system over time to make it less dependent on PageRank alone, that’s no reason to stop creating awesome link-worthy content. To make that strategy successful, you’ll want to keep in mind how content creation impacts SEO and your rankings on those results pages.
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How Content Creation Supports SEO Link Building
SEO content that establishes your company or website as an authority means you have a better chance of earning links from others organically without asking them to link to you. This is exactly what we’re looking to accomplish when we create high-quality content. This approach helps you meet Google’s stringent webmaster guidelines. Those guidelines prioritize authenticity and value over quantity when it comes to linking, helping to keep that backlink profile honest. But that’s not the only element you’ll want to remember when creating this content. In recent years, Google has become a little stricter on its rules and introduced several quality standards that website owners, marketers and entrepreneurs must meet to see great results from their SEO efforts.
What is Google E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It means Google and other search engines will now determine whether a site is authentic and provides accurate, reliable content that establishes its position as an expert. If that’s not enough, they’ve now expanded this into E-E-A-T. That added “E” refers to experience. So we’ve got the five components. Fortunately, if your focus is building content with links in mind, you’ve probably already got an expert angle on your topic. I’ll cover ways to increase the E-E-A-T qualities within content throughout today’s post. Just keep this in mind it plays a role in attracting backlinks. This isn’t to say Google is looking for only one kind of content when determining E-E-A-T. Some topics require greater depth and consideration to avoid potentially misleading a website visitor.
What are Google YMYL Guidelines?
YMYL (Your Money Your Life) guidelines prioritize content about sensitive subjects such as medical and financial advice, nutrition information, or any content that has the potential to negatively affect a website visitor’s health, wellness, happiness, finances, safety or security if it’s false, incorrect, misleading or is otherwise questionable. To make things simple, for Google to take those YMYL subjects seriously, sites publishing content on them need an expert writer with verified experience to create those pieces and build trust. One example of a platform that prioritizes quality content when handling sensitive information such as medical and legal content is Wikipedia. But for websites not operating at the scale of a behemoth like Wikipedia, is it even feasible for them to publish YMYL topics?
Content Link Building for YMYL Sites
Whether a subject or a specific webpage falls under Google’s YMYL guidelines really just means that to stay on Google’s good side with those YMYL topics, websites need to implement E-E-A-T standards and take quality control measures when they’re creating content, doing this for every piece of content will result in a robust website. Content-marketing-link-building tactics might need some modifications in these situations to make it more credible in the eyes of those engines. For those handling content related to YMYL websites (or sensitive content of any sort), here are several recommendations for optimizing your efforts while incorporating backlinking strategies:
Choose Your Linking Opportunities with Caution
This process begins when you select only trustworthy resources when referencing or quoting content related to YMYL topics. The same is true with any linking. One way to increase E-E-A-T standards with these types of topics is linking primarily to credible sources like research journals, professional organizations or industry leaders. For instance, when referencing financial advice in content about stocks and investing, it makes sense to primarily reference sources like the Securities Exchange Commission (SEC) or established sources like Forbes over, say, independent blogs. Even though sites like that might provide genuinely helpful, authentic information, it could raise red flags for a Google crawler evaluating a webpage.
Author Authority
Highlight those expert qualifications within every piece of content particularly on sensitive subjects. If, say, a legal professional creates a law blog post with backlink-building tactics in mind for its overall marketing, highlight the attorney’s degrees and credentials in their author bio, or even as an author block at the end of the article with contact info for them, establishing this trust. If an author works on the topic in an industry capacity, you could showcase their title at a company and, ideally, link to the business’s website. Let’s say you’re the person creating and sharing the content, consider getting it syndicated with backlinks that would only add to those YMYL content pages perceived expertise imagine getting your health content linked from places like WebMD or Mayo Clinic, or even better if your recipe for diabetic meals received a backlink from a healthcare website. Backlinks like that show not only value and authenticity for your human audience, but also for that Googlebot.
Transparency
Clearly identify how data is sourced when incorporating things like research reports. Also disclose the methods involved for anything like self-conducted studies, using disclaimers, notes at the end of content pieces or links to supporting materials. Just like a reputable company discloses financial reports and publishes its sources so stakeholders and investors trust its decisions, it can give website visitors greater trust that those potentially sensitive or harmful content pieces are genuinely authentic.
Don’t Stop at One Technique
Keep a healthy ratio of different types of link-building techniques when incorporating them for those kinds of sensitive topics, for example for those seeking a high-caliber article in food and nutrition (if, say, your website caters to these). It’s one thing to build links by tapping into a resource like HARO or securing high-authority links from trusted sites by incorporating a technique like influencer marketing. It’s another if all those high-quality links to those high-value pieces came from places with less trustworthiness or lower authority. Avoid gaming the system to convince those crawlers that every last piece on the site, no matter how sensitive it is, is authentic by keeping the mix of content authentic. Don’t just stop with E-E-A-T measures, however. One more crucial component goes into content that appeals to both human audiences and the algorithms determining rank.
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Google Helpful Content Guidelines
Back in August 2022, Google launched an update to its search algorithm targeting websites with an unhealthy mix of quality content to give more ranking potential to sites that consistently publish authentic content made primarily for human website visitors, and not simply to stuff those SERPs (search engine results page) with content made to game the algorithms for rankings or attract link placements through shady methods. Although these updates can be concerning to marketers and website owners trying to see better SEO results for things like backlinks and rankings, ultimately Google says its search starter guide aims to enhance the results page for users to offer them high-caliber articles that not only satisfy the visitor’s question or solve their query, but to help them easily accomplish their intent for performing the search in the first place. To really understand these guidelines from a backlinking and content strategy perspective, think about a user conducting searches every day, for instance for a law firm looking for greater visibility on results pages with quality backlinks and great quality content, let’s take a closer look at an overview of Google’s stance, focusing on content from that legal lens to demonstrate expertise in this particular niche:
Your Expertise, Experience, Authoritativeness, and Trustworthiness Matters
Think about this from Google’s perspective. You’ve got thousands (if not hundreds of thousands) of legal website pages, each trying to attract organic search visitors by gaming the algorithms. Which site has earned its place to answer a query, “how to file an insurance claim?” – the independent paralegal operating their website solo out of their basement with links bought using shady methods or a full service, high authority law firm like Baker McKenzie, who creates authentic in-depth guides as part of their content marketing link building strategy with tons of high-quality backlinks and tons of content? When Google determines those factors like the level of experience and expertise of those websites and content pieces, who comes out ahead – the seasoned expert with the content backed by high-caliber references and great quality linking (meaning a high ranking.) or the wannabe authority creating those articles as quick backlinks without demonstrating that authority (no matter how effective its backlink profile is)? But authenticity isn’t Google’s only goal here.
Value-Added Information
Google expects sites, no matter the industry, to actually share meaningful and insightful content with those visitors and create those high-value pieces for them. One way to accomplish this is answering those visitor questions comprehensively. Another method is highlighting expertise or adding in unique tips or thought provoking details that competitors aren’t already addressing. For example, it’s one thing to create articles in finance by using strategies like influencer marketing or trying to earn a spot in Best of roundup lists for backlinks with high domain authority, making them great for linkbuilding. It’s another thing entirely if these legal websites create value-driven content about topics that haven’t been saturated to death, doing this for things such as personal injury and family law to show your position in this particular legal field and attract those organic search website visitors to your site. Let’s be real. Do visitors seeking legal information with everyday, practical searches every day really want yet another generic piece with no value from a website with zero thought leadership and expertise?
Relevance
Sites need to make sure those pieces have content relevant to what a person is actually searching for to satisfy user intent. It’s one thing to use shady backlinking schemes such as private blog network links, and another entirely if the person conducting that legal search found answers or helpful information relevant to what they are looking for. When thinking about relevant content, I find it helpful to put things in terms of that user intent with a clear focus how can those entrepreneurs or businesses trying to reach users performing these search terms ensure each of their blog articles aligns perfectly to give those audiences what they came for? Does that searcher clicking on a quality link and navigating to an irrelevant or questionable article gain much from the link?
Fresh Content
It’s one thing to get tons of high-quality backlinks. It’s another if the visitor discovering content organically through search terms, a link placement from social media (where high quality backlinks abound.), or even directly from one of your pages through their web searches or social sharing finds old, dated content. They will probably leave immediately. To give you a practical example for those websites operating in, say, education by offering degrees, Google will give more priority to up-to-date tuition pricing and financial information that answers searcher queries compared to stale content created for its quality link and shared socially a few years ago when these education website pieces came out. Google’s algorithm is constantly trying to get those search visitors more accurate and comprehensive information.
Quality Control
I recommend that webmasters, marketers, business owners, or anyone building out high authority content perform several levels of content quality checks before it’s posted. Consider things like; fact-checking accuracy, ensuring strong and cohesive arguments, fixing typos and grammar problems and making sure the formatting and any supporting visuals all make sense and have relevance to your article with all information laid out in an intuitive and simple-to-read manner. Why go through the hassle of content marketing to net great links for great ranking when you could turn those articles with awesome potential into user headaches due to simple errors or oversights? If all your links led visitors to, well, useless or uninformative junk, what benefit would that even have on those efforts? This step plays a critical role in a process I use consistently to build awesome content, the Skyscraper Technique.
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The Skyscraper Technique Explained
It might be easier to create those links through questionable means such as private blog networks, but that isn’t what Google is looking to promote (they may end up penalizing your site). Back in 2015, Brian Dean over at Backlinko devised a three-step process for attracting those high-quality links organically that he calls the “Skyscraper Technique” This backlinking tactic involves reverse-engineering an existing topic or blog post that’s already got a strong link profile. Why? Because those linking website visitors have already given their endorsements.
Step #1. Competitor Backlink Research and Gap Analysis
The first step of the process is identifying those high-quality pages in your industry already being linked. Choose one, let’s say a top ranking resource or guide with lots of quality backlinks from external pages your article’s eventual link will fall in a similar bucket. From there you’re going to identify elements you can expand on or missing content or insights you can improve with a more complete article you’ll find some really valuable nuggets when analyzing these from an SEO standpoint (in essence, this is like getting those top ranking competitors to create those pages and high authority links for your efforts, making them perfect backlinks). Let’s go with a medical blog topic and say that website owner creating content to help visitors dealing with diabetic recipes used Backlinko’s technique, what would this gap analysis research look like?
Use one of several SEO tools such as Semrush, Ahrefs or Majestic (but Semrush is my preferred choice for this strategy). First enter your competitor’s URL and take a look at things like total keywords and overall search ranking performance.
The goal here is identifying strong-performing posts and their best ranking keywords to see if a piece can be replicated in greater depth with stronger, fresher information. We can identify opportunities this competitor hasn’t tapped into yet this is also known as content gap analysis and the results you gather from this will help drive those high authority results.
The Backlinko analysis found the most successful topics based on what sites are liking to them:
* Long-Form Articles
* Visual Content Like Infographics and Images
* Why Posts
* What Posts
* How To Posts
* Expert Roundups and Case Studies
* Updated Lists
By understanding this process, we’re setting up our competitor for failure as we work on creating those better content marketing link building resources. You’ll end up with several ideas to expand upon those already performing articles and boost your ranking potential through quality.
Step #2. Expand on Existing Content (Don’t Copy.)
The second step is expanding upon those pre-existing blog topics, articles or content with added value, incorporating techniques from my E-E-A-T guidelines to build your overall website up. For instance if everyone is publishing articles for SEO on things such as financial calculators without actually making them user-friendly, you could use that as the premise of your content creation take one idea for content that already performs well. Maybe everyone is creating “Beginner Guides” when users conducting their searches every day need a full-scale in-depth expert guide with backlinks. If a website visitor finds a topic such as digital marketing to be highly nuanced or too generalized in existing content pieces, creating and sharing those pieces with links means creating them with specificity imagine offering highly nuanced or specific guidance like “digital marketing for healthcare.” Even those advanced searches with less demand such as, “content marketing link building for construction companies” require content writers to really zero-in to get an even higher-caliber resource with links, giving you better ranking than your competitor who simply publishes the less specialized version of the page. We’ve now addressed that issue of attracting the human visitors searching, but how can we cater even more to the crawler reviewing a website?
You’ve heard me talk about the “Moz Top 10”, where their experts publish emails every so often (hopefully on your content). They do a ton of research for their resources, showing us just how to approach authentic content, highlighting these elements:
* Include data and charts, as research reveals this process enhances results. Backlinko studied what elements sites linked to the most by performing competitor analysis of those pieces with high authority content for link-building: Backlinko looked at over 1 million search results to see if links were still relevant. They found, The #1 result in Google for any given keyword has an average of 3.8x more backlinks than positions #2-#10. By ensuring your own content strategy adheres to quality content that has valuable statistics or supportive research, your position on the pages could be quite amazing as you get those rankings.
* Conduct and include surveys within your post (the more data the better.). For those marketing experts thinking that’s an awesome concept but who feel it’s unrealistic, think of it this way: is it truly impossible to reach, say, students for higher education sites looking to provide and link that content about student satisfaction, especially if it was done in collaboration with those universities that are providing that knowledge as those sites are already known for great ranking results?
* Cite expert quotes to show you’ve got quality connections (even linking those people). What many webmasters forget about when they work with SEO content and building their backlink strategy for results is showing off those quality, expert-backed connections with sites who can provide a top ranking. Why write another content article without tapping into influencers such as Gary Vaynerchuk who is already well-respected as those experts’ websites typically link other content? Even finding industry thought leaders to interview as your resources would improve a webpage or post, and give them a high rank.
I always say, look at experts as assets that will increase a web page’s overall effectiveness. Take time to think it over carefully, what could a business truly offer with a combination of expertise and connections? Keep those YMYL topics and guidelines in mind while ensuring content hits the principles from those helpful content criteria.
Step #3. Outreach and Content Promotion
Now it’s time to take your content to the next level and, for me, this is where things get really fun. First, publish your page. From there, promote the piece I recommend using those social media networks, getting that content out to social media for a viral post, including your target keywords in updates (but write them as questions that really address audience intent for higher ranking content and social sharing). This will not only attract website visitors (whose organic reach through social networks for any kind of page or article could really mean huge amounts of engagement from real people.), but Googlebots do index a large volume of those social media accounts.
As awareness of your brand grows, so does the likelihood of receiving backlinks from various sources, including blogs, news sites, and forums that cater to your industry or niche. These backlinks, earned organically through the increasing visibility of your content, not only drive traffic but also contribute significantly to your website’s authority and ranking on those results pages. In essence, content visibility, fostered by strategic social sharing and other social media tactics for promotion and amplifying your posts, indirectly catalyzes the growth of quality links. What you end up with through those methods such as using social for sharing with links is a win-win for Google (they trust and index your site’s content even more.), users and searchers (they easily find high-quality content and engage with you.), and for those entrepreneurs and website creators working on promoting it and for those marketers and entrepreneurs seeking higher ranking articles and pages to post.
CoSchedule found some really eye-opening data in 2018 with this in mind, An experiment by CoSchedule found that sharing the same piece several times on social media drove 192% more click-throughs. If your efforts and content pieces didn’t already resonate on those sites for that social sharing content with links, you could always use tactics like Twitter’s Tailored Audience platform. How does this content feature make your posts into quality magnets? Well, take any one article that’s already been shared to export lists from tools such as BuzzSumo (the paid or Pro version does require an additional investment for access, although the price will vary by your membership needs), where social shares and profiles for high ranking sites are readily available to build an engaged user base. From there you can take those usernames from accounts sharing content such as top ranking pages, infographics and posts to build ads, this will amplify your social posts to get you an even better page, making this perfect for content pieces about topics such as travel where shares abound (meaning even better authority content) for pages with social shares from those networks.
Leverage Your Network with Links
I’m always surprised at how many marketing experts completely forget about a key resource, their contacts. When you promote a new blog post (if, for instance, you had an amazing SEO article, guide, tutorial, data or research driven infographic or any quality link content with high authority), why not ask those already proven industry connections (their own content could include things that are linking you) who operate sites with high authority or strong social reach for those organic shares that are effective, making those sites look quite better for your outreach efforts. Backlinko looked at these tactics, suggesting one major element when it comes to success is reaching out again, One of the biggest lessons I’ve learned in my years doing content promotion and link building is that the easiest way to increase your success rate by 30% is to reach out to another person if your first target doesn’t respond. The value here for content with backlinks means more visibility on that search page (and the numbers show you the reason why.), in turn these connections bring higher ranking articles.
Don’t Neglect the Humble Roundup for Backlink Growth
Look back at your competitor research using the Semrush Backlinks Analytics Tool. One of several backlink-finding methods it uses is indexing sites. This Semrush indexer identifies websites or individuals who often create high ranking lists of backlinks and share them with those users conducting a search for an ultimate guide to, and more commonly you’ll see pages such as Best SEO tips of 2024 with its accompanying backlinks (keep in mind those links might go stale over time, particularly after those initial shares), even social shares with backlinks can come from those websites to give them greater rank. When your new, high-quality content article (particularly guides that attract social reach.) has been published, reach out with personalized emails and ask those content aggregators nicely to include your site, or if it’s something that’s just come out you could make a mention in replies (this only applies if those websites use platforms like an email or comment thread for submission), make your efforts for these methods count by targeting those content marketers running quality resource pages that can handle additional backlinks from any quality link piece. They make the perfect website owners.
I find it useful to keep tabs on roundup dates and think ahead so outreach emails can be timed appropriately to give my high-value posts the best chance. From your own website’s marketing, identify topics like content marketing link building, particularly content-marketing-link-building guides and look back over recent roundup schedules to estimate when new versions with those coveted links will publish.
Don’t limit yourself to these public roundup websites or posts with links, though. An ideal and often overlooked strategy when thinking about building content and backlinks is expanding your mindset about how we approach links to increase site visibility organically the process for this will help you attract users and, of course, your eventual links.
Building Internal Roundups to Guide Visitors Toward Your Awesome, High Ranking Resources
As a seasoned expert, it really irks me to see businesses struggling to see value from links. So let’s set them on the path to success with a website they truly own and manage where high authority content and backlink creation result in top rankings from high-quality linking. Think of the following process from Google’s perspective: what could those sites wanting quality content do with their backlinks to increase both trustworthiness, authority and ultimately achieve better rank. Instead of constantly going out on those pages that aren’t their own to get backlinks that have potential issues and a lower quality content structure, those content pieces with links will start driving results when you take the effort inward. To accomplish this strategy for quality backlinks for greater success, incorporate techniques that create value, improve relevance and get you better SEO results for your entire website’s content pages these will work together to earn an even higher page ranking. Ahrefs did an amazing job revealing exactly how links affect sites in their 2018 article, finding “The average top-ranked page also has links from 5-8 different websites”. Use those internal articles to connect even more resources on sites that you’ve personally made.
- Create and Publish “Mega Guides”. It could be about a top-level category like law firms (for instance for a lawyer building links for a law website) that incorporate several key subtopic guides in depth such as “Family Law” (and, yes, it could even be a basic step-by-step article for the topic.), “Criminal Law”, “Insurance Law”, or maybe you cover one topic but add subcategories or more specific subtopic resources to make it better than anything else out there to make a higher ranking.
- Link Internally To Those Guides. Imagine building a law website “mega guide” called “A Guide to Understanding the Different Kinds of Legal Needs to attract those link-hungry legal sites looking for more, or even for those Googlebots who index these high quality articles. Make those internal links count incorporate text within your legal websites content for those pages about family law that say, “A Step-by-Step Breakdown to Filing a Divorce” and do the same for your law site’s resource that addresses filing an insurance claim, incorporating text that reads, “An Ultimate Guide To Insurance Law for Beginners.” For these types of strategies that include topics like divorce, think about those sensitive elements I mentioned before. Since family law touches topics with major potential consequences and nuances such as family finances and kids’ safety if this legal information is wrong or incomplete, the overall quality matters. For these types of strategies for SEO, ensure they also adhere to YMYL standards for an even higher-caliber article. Those quality internal links and your site content will only be more trustworthy as those legal pages attract those link hungry sites who help your site overall to achieve higher rankings and results. The benefit here to webmasters and businesses taking this approach, whether legal sites, accounting services or sites selling diabetic recipes for those customers looking for “easy” information is giving them one spot to go, with more organic shares from real website visitors conducting searches every day and the bonus of improving content SEO organically with trusted sites for an ever higher-ranking.
Let’s say a high-authority travel site specializing in “South American Adventure Travel” used the process above as part of their digital strategy and overall marketing. Instead of solely creating quality, optimized posts, articles and guides targeting broad, competitive keywords for its link-building (think along the lines of “things to see in South America” or “best South American restaurants” ), the webmasters decided to create in-depth subtopics covering things like “budget hotels in Colombia”. What better way to take their already link-rich “Colombia Travel Tips” ultimate guide up a notch (giving that webpage and their site an even better ranking as it answers users conducting advanced or even nuanced searches), then incorporate internal linking in the content body by stating “Where To Stay On Your Bogota Tour” and linking that “budget hotel” blog article, to drive more visibility for less popular, more advanced topics to both website visitors and Google. Just one benefit of the approach above is demonstrating that those website creators are giving visitors more options than a simple, quick and often unsatisfactory or generic article.
Email Outreach Tactics
A tactic I use often that creates those high-value opportunities is identifying sites who routinely publish quality content similar to mine and have the traffic to reflect that for those coveted organic clicks (more views mean a better page), these types of pages tend to be popular in high-volume niches with highly active sites “travel websites” or “fashion blogs”, or even, “legal resource guides” can fall into this bucket. You could simply go through each of these on the SERPs to start identifying opportunities. A far more effective option for entrepreneurs who don’t want to waste weeks scrolling endless lists on those SERPs every day though is to create email alerts for those types of keywords in a dedicated tool or search system such as Google Search Console and let it do the work for you.
Then each time a page is indexed or an update occurs you can view new websites, publications, influencers, brands or anyone that would have an SEO expert’s dream link opportunities. With this method you don’t just limit yourself to, for instance “top blogs” in law (again, this strategy is valuable for niches or high-ranking sites dealing with all those legal topics we discussed before), maybe even high-authority bloggers (influencer marketing in essence.) such as lawyers running successful accounts on LinkedIn, or law companies on Instagram and Twitter come up in the results for those organic website hits with social shares that abound their contact information could even include direct emails (ideal.) for these efforts.
The results can be quite eye-opening to businesses who don’t always have the connections to go out and grab quality linking or think those results will have a low success rate or maybe the numbers are the reason some websites assume this effort is impossible to undertake on their own. But remember what I told you, don’t underestimate the power of personalized outreach when it comes to email for a higher success rate, but be sure those email submissions are actually, well, good avoid spam and make it worthwhile with value that stands out.
Broken Link Building to Improve Existing Quality Articles and Pages with a High-Caliber Link
Remember I mentioned that you should conduct outreach for quality backlinks? Think of this approach for webmasters, those running successful pages for websites in general (meaning an even higher quality page with links.), as helping to “improve existing quality content for backlinks”. Back in 2015, this strategy grew in popularity in the SEO marketing world. What webmasters were (and many continue to) find through their competitor research is a common scenario that was the perfect chance to take content pieces such as articles or those coveted “Mega Guides” up a notch with their own website, making an already amazing quality post (their’s.), even better, particularly those targeting high authority or highly competitive keywords where sites see lots of competition.
The tactic I’m about to walk you through could even get results for entrepreneurs whose organic social reach through social networks with those viral posts hasn’t gotten them a single backlink placement, think along the lines of topics like health where even the top keywords such as “healthy eating”, “easy meal planning” and “quick meals”, get fierce competition. We’re going to go with a real-world example and take it step-by-step through those helpful websites or topics from these health sites for this particular kind of backlink:
- Let’s go with a recipe topic like, “recipes for kids”, a website visitor conducting these search terms every day would quickly notice the competitive, authority, and in-depth information already showing up.
- Look back over those indexed pages for a content marketer link-building gold mine. Many sites such as websites targeting users in, say, health with tons of articles, guides or content for those high ranking topics and pages in, say, education could have outdated links such as blog articles in “healthy kids lunchbox snacks”, where perhaps that recipe creator closed down shop due to low sales and their quality pages went defunct, making it perfect for your own quality website link building to boost the SEO these kinds of things happen every so often.
- Next, run a quick search of your own site it would be easy enough to open these on those tabs one-by-one on your page to find matches. A far easier and far more efficient method if you’ve got, say, several thousand posts is a tool like “Search WP”. This little tool, which only costs 50 bucks a month can help webmasters and those entrepreneurs who manage larger pages and websites find content from keyword searches. This means you could essentially grab content that article’s original backlink cited to find replacements in seconds why take more than an hour if you didn’t have to.
- Once those sites and quality links are gathered, reach out by personalized email and notify those website owners of that article’s broken resource pages and broken content. Make it personal. Share the specific article or guide that’s missing its links. Offer your content for them to check out as the replacement and ensure the article hits the criteria from Google E-E-A-T guidelines (quality always matters to those bots.). Those email submissions to businesses are an excellent way to build high-quality, authentic connections.
Let’s go with a practical scenario here and imagine a business or company promoting high authority posts or websites targeting those kids’ recipes using broken link outreach in their email submissions for backlinks perhaps those webmasters or writers discover their competitor had back to school breakfast recipes. Upon closer look, a popular pancake blog post closed down after its recipes went cold. The site’s page disappeared when that author switched careers to get that corporate salary life and stopped publishing those cooking resources.
Instead of starting fresh by publishing high-quality, original content about new or more advanced topics such as, “easy high-protein breakfast recipes for kids” as their resource for a high rank (again, the cost and the time needed for a process like this, not only with those backlink research efforts to get quality but content generation in general for websites isn’t ideal, especially to that busy SEO marketing expert with more projects to focus on) those marketing or business leaders decide to get the backlink through existing content, meaning an easy strategy. What they’ll find after checking existing articles is several dozen delicious posts (some could even be considered top ranking articles for these searches) such as, “Best Quick Breakfast Recipes for Hectic School Day Mornings,”Pancake Recipes Kids Will Love”or Breakfast for picky eaters”.
Conclusion
Content marketing link building is a powerful strategy to amplify your online presence and boost your search engine rankings. By creating high-quality, valuable content and promoting it effectively, you can attract authoritative backlinks that signal your website’s credibility to search engines. Remember to focus on E-E-A-T principles, adhere to Google’s helpful content guidelines, and use techniques like the Skyscraper Method to stand out in your niche. With persistence and a strategic approach, you can build a strong backlink profile that drives organic traffic and establishes your site as an authority in your industry.
Focus on content and let experts help with link building
Ready to take your link building efforts to the next level? Rhino Rank is here to help. As experts in content marketing and link building, we specialize in creating high-quality, authoritative backlinks that can significantly boost your website’s search engine rankings. Our team of seasoned professionals understands the nuances of effective link building strategies and can tailor a custom approach to fit your unique needs and goals.
Don’t let your competitors outrank you. Contact Rhino Rank today for a free consultation and discover how our link building services can elevate your online presence and drive more organic traffic to your website. Let’s work together to build a robust backlink profile that stands the test of time and helps your business thrive in the digital landscape. Visit Rhino Rank website or call them now to get started on your journey to link building success!
