Whether you’re a seasoned blogger or just starting with your email list, choosing between Kit vs Beehiiv can be tough. Both have become powerhouses in email marketing, each offering strengths for creators. This deep dive will compare these platforms across various factors, examining pricing, features, and overall usability. Ultimately, we’ll help you pick the right email service provider to scale your business.
Choosing the best email marketing platform can be overwhelming, with so many email service providers flooding the market. This detailed Kit vs Beehiiv comparison will help you understand the strengths and limitations of each platform.
Contents
Pricing: A Battle of Approaches
One of the first things creators consider is cost-effectiveness. Let’s see how these platforms stack up when comparing Kit vs Beehiiv pricing.
Beehiiv Pricing
Beehiiv offers a straightforward pricing structure based on newsletter subscriptions, making it easy to budget as your audience grows. Here’s a glimpse at their current plans:
| Plan | Subscribers | Price (billed annually) | Price (billed monthly) |
|---|---|---|---|
| Launch | Up to 2,500 | Free | Free |
| Grow | Up to 10,000 | $42/month | $49/month |
| Scale | Up to 100,000 | $84/month | $99/month |
For those with larger lists exceeding 100,000 subscribers, you’ll need to reach out to Beehiiv for custom, enterprise-level pricing. Those looking for a more budget-friendly option, especially in the early stages, might find Beehiiv’s generous free plan attractive. Use code FP20 for a limited-time discount.
Kit Pricing
Kit’s pricing structure differs by basing it on your subscriber count, which might seem complex at first. While they offer a free trial for up to 1,000 subscribers, the pricing tiers adjust as your email list expands.
While I don’t have access to real-time dynamic pricing data, the Kit website does provide current figures. Checking their pricing page directly will provide you the most accurate view of costs.
Features: Catering to Different Needs
Beyond pricing, consider what each platform brings to the table feature-wise. Both platforms excel in core email marketing features like email templates, subscriber management, and basic automation. However, their core strengths cater to slightly different needs.
Beehiiv: Content-Forward Approach
Beehiiv shines as a platform built for content-focused creators, specifically those heavily invested in newsletters. Beehiiv elegantly blends blogging and email marketing, pushing out curated content to your audience and onto your website for better SEO visibility.
This is quite a contrast to platforms like Substack, known for ease of use, but limited in their customizability and control. With Kit vs Beehiiv, you have much more creative freedom with your monthly email sends.
Here are a few more features where Beehiiv takes center stage:
- Referral Program: Encourage word-of-mouth marketing with built-in tools.
- Audience Polls: Increase reader engagement with one-click polls embedded in your emails.
- Custom Landing Pages: Design a website that reflects your brand and use a custom domain name to showcase your unique online presence. The recent website builder revamp is a significant advantage for those seeking full control over their online presence.
- Real-Time Analytics: Gain insights into audience behavior for making informed decisions to adapt your email strategies.
Kit: For the Growth Driven
Kit, around since 2013, has established itself as a robust platform with advanced marketing features that streamline complex campaigns. Its strength lies in powerful automations, detailed segmentation, and selling digital products.
Let’s explore where Kit outpaces Beehiiv:
- Robust Automations: Design complex automated workflows based on subscriber actions to create a more personalized subscriber journey.
- Segmentation Powerhouse: Divide your subscriber base into laser-focused segments based on behavior, interests, and interactions to deliver tailored content.
- Seamless Integrations: Integrate with an impressive array of third-party tools such as Zapier, Teachable, and ThriveCart.
- Monetization Options: Sell digital products, premium subscriptions, memberships, and even coaching services using Kit’s built-in commerce features and its Sponsor Network, the Kit Sponsor Network (CKSN).
Ease of Use and Support
Both platforms are generally user-friendly and designed with creators in mind. They each offer free trials, giving you a 14 day free trial to test things out.
Beehiiv
Beehiiv’s clean interface and intuitive navigation make it ideal, especially for beginners. For support, Beehiiv provides extensive documentation, FAQs, and various tutorials.
For those seeking more personalized guidance, their support team can answer questions or provide technical assistance.
Kit
Kit offers a similarly intuitive experience and provides comprehensive documentation and tutorials for navigating the platform. One notable advantage of Kit is its extensive support network, Kit Support and Kit Experts available for more in-depth, hands-on assistance from seasoned email marketers.
Target Audience:
Kit is an email marketing platform designed for creators, bloggers, and online businesses, catering to those who want to build and engage their audience effectively.
- Designed for creators with a clear audience
- Simple and intuitive user interface
- Tag-based system aids in subscriber segmentation
Deciding Factors: It Depends on YOU
Now that we’ve looked at Kit vs Beehiiv in-depth, consider the factors below before making your decision:
- Budget: Beehiiv might be ideal if you need an affordable option to grow. Kit is pricier and better suited for creators ready to monetize from day one. This makes Beehiiv a great option for new bloggers.
- Marketing Goals: Do you want to focus on organic growth, community, and delivering content consistently? Opt for Beehiiv. Those requiring advanced automations, detailed segmenting, and more diverse monetization options might lean towards Kit.
- Technical Skills: Both are beginner-friendly, but Beehiiv simplifies newsletter creation and web presence management, making it perfect for non-tech-savvy users. Kit requires more technical knowledge to leverage advanced marketing automations and to create a custom HTML email.
Conclusion
Ultimately, deciding between Kit vs Beehiiv boils down to what aligns better with your budget, content strategy, and long-term objectives. Both Beehiiv and Kit are powerful contenders in email marketing, giving Kit creators another option when looking to switch ESPs.
