As an ambitious entrepreneur, your email list is your most valuable asset. Choosing the right email marketing platform, especially when comparing AWeber vs Kit, can be a challenge. This post provides insights to choose between AWeber and Kit to make the best decision for your business.
Both platforms offer attractive features, but which one truly aligns with your business goals? Let’s cut through the noise and focus on what matters – results.
Contents
AWeber vs Kit: Features Face-Off
Kit positions itself as the ideal email platform for creators. This includes bloggers, podcasters, and authors, especially those new to email marketing or monetizing an audience. I was first drawn to ConvertKit (now known as Kit) back in 2019 during a trip to their Craft + Commerce conference.
Kit’s Strengths
Kit focuses on tagging subscribers based on actions, not just lists. This subscriber-centric approach is beneficial for course creators. Those who have their learning platform tied to MemberVault will benefit from seamless platform syncing. Kit also allows you to sell digital products directly within the platform.
This combined functionality is a powerful asset for creators. In my personal experience, it made managing different audience segments easier. Kit offers a free plan, split testing tools, and allows you to send automated emails, and marketing emails, with its advanced automations. Kit has great marketing automation, perfect for building out a proper email sequence. You can even perform an A/B test with a Kit free plan.
AWeber’s Strengths
AWeber offers robust analytics and a time-tested approach to email marketing. This makes it a good choice for small business owners. It is beneficial to those selling traditional products or operating brick-and-mortar stores.
Having tested both AWeber and Kit, I was impressed that AWeber has been in business for 20 years. AWeber ’s email templates and advanced features make it a solid option. The pro plan offers many marketing services, such as email marketing services, and allows you to use a test subject to see which perform the best.
AWeber vs Kit: Email Design
For sign-up forms and email templates, I preferred Kit‘s clean interface. Its ability to create sleek, straightforward email designs stood out.
Ease of Form Design
AWeber‘s form designs felt dated, although I acknowledge there could be workarounds I missed. Simple signup forms, collecting just name and email (which Kit provides easily), are more difficult with AWeber.
Having seen my small business friend using AWeber, the forms appear dated and bulky. The email design features AWeber provides may be less intuitive than other options.
Templates
Templates in Kit are limited. More comprehensive reporting options are only available on the pro plan. AWeber had many templates.
However, the vast selection included some out-of-date templates, which are not ideal. While both are valuable marketing tools and email providers, there are clear differences in what each prioritizes.
Target Audience:
AWeber is an email marketing platform designed for small businesses and entrepreneurs who want to leverage powerful autoresponders and pre-designed templates to nurture leads and engage their audience effectively.
- Powerful autoresponder capabilities
- Extensive template library for professional-looking emails
- Advanced subscriber management and segmentation tools
AWeber vs Kit: Automation Options
Both services offer email automation, but they have their individual quirks. Kit stood out due to its conditional logic, allowing for a flexible approach to automation.
Conditional Logic and Flexibility
When building a sales funnel in Kit, its conditional logic was helpful. I could check mid-automation if someone already made a purchase and exclude them from follow-up emails. My AWeber experimentation was limited, so I may have missed some functionality.
However, conditional logic within AWeber automations appears to be missing. Kit‘s visual automations are more user-friendly. It’s worth checking if their Kit offer aligns with your business goals and needs.
Kit Pricing Breakdown:
- Free Plan: $0 for up to 1000 subscribers.
- Creator Plan: from $29 per month.
- Creator Pro Plan: Pricing varies by subscriber count. Use their handy calculator for specifics. My current expense with 113,000 subscribers on Kit is a little over $780. I suggest growing into it.
Kit‘s free plan lets you explore its automation options. With a paid plan, you unlock features like open rate tracking and A/B testing.
Choosing a Free Email Tool
When choosing the proper email platform, both Kit and AWeber offer a no-cost plan. Mailchimp also provides a free service.
| Feature | Kit | AWeber | Mailchimp |
|---|---|---|---|
| Free Plan | Yes (Up to 1000 Subscribers) | Yes (Up to 500 Subscribers) | Yes (limited) |
| Landing Pages | Unlimited | Yes, varies by plan | Yes, varies by plan |
| Selling products | Yes | Yes | Available with paid plans |
| Email Marketing Platform | Yes | Yes | Yes |
| Email Marketing Software | Yes | Yes | Yes |
| Free Trial | Not Applicable | Available for certain plans | Available for certain plans |
| Email Automation | Yes | Yes | Yes, on paid plans |
| Deliverability Tests | Yes, on Paid Plans | Yes, on Paid Plans | Yes, on Paid Plans |
If your needs extend beyond basic email functions, it’s worth considering their paid plans to send email and to gain access to a suite of tools designed to enhance your email marketing efforts. Whether you want a marketing platform to improve open rates, manage an email list, run a split test to test subject lines or gain other marketing insights, the paid plan typically has it all. It is also possible to utilize email marketing software to make this easier.
Choosing the Right Tool (AWeber vs Kit)
Making informed choices with any of the options, Kit or AWeber, ensures that the choice aligns with your business scaling goals. Choosing a suitable newsletter platform requires analyzing features, cost, and support—all available through Kit and AWeber. It’s essential to consider factors like the desired email templates, a/b testing features, whether you need the option for free email, or even live chat customer service if required.
You must find a suitable marketing platform to create a successful campaign. Whether your emphasis is on advanced features for your email sequence or the convenience of features AWeber offers like split testing, each platform provides email templates suitable for diverse requirements. This helps avoid issues like the email going to the spam folder and ensures a low complaint rate.
Target Audience:
Kit is an email marketing platform designed for creators, bloggers, and online businesses, catering to those who want to build and engage their audience effectively.
- Designed for creators with a clear audience
- Simple and intuitive user interface
- Tag-based system aids in subscriber segmentation
FAQs about AWeber vs Kit
Who is AWeber best for?
AWeber works well for businesses that need strong analytics and traditional marketing features. This includes established ecommerce stores or companies with physical locations. AWeber can test subject lines for email subscribers. AWeber is a proper email marketing service and overall one of the top email marketing services that is commonly utilized.
Which is better, Mailchimp or AWeber?
It depends on your needs. Mailchimp shines in ease of use, while AWeber offers more robust analytics. Mailchimp might be more useful when getting started. AWeber works better if reporting is critical for decision-making.
Kit would be preferable for online businesses focusing on visual automations and smooth integration with MemberVault. Ultimately, whichever option provides better email marketing and whichever platform’s plan offers the specific capabilities you need is what you will select. Whether that is A/B testing, advanced features for social media integration, a/b testing tool to understand your subscribers’ preferences, it’s all down to what you want from your campaign. Kit’s free plan, however, comes with limited customization options and limited automation features, so ensure you understand the different plan’s limitations before deciding which platform will form the heart of your email marketingg efforts. For example, limited customization could influence email design significantly, while restricted automation options might hinder more personalized or complex marketing automation. Keep this in mind when looking at both providers and their pricing structures. The features AWeber offers also give the company a lot of potential to succeed in this space as they plan on doing deliverability tests in the future.
What is the purpose of AWeber?
AWeber‘s main function is to manage and send marketing emails effectively. It offers email templates, automation, and analytics to improve your campaigns. Consider AWeber or Kit as part of your email marketing toolset if it fits your budget and you need those specific functionalities.
Do you have to pay for AWeber?
AWeber has a free plan available. This plan allows up to 500 subscribers. The paid tiers open advanced options like A/B testing and sign-up form split testing. Their free plan lets you experience their email templates. However, it limits features, and upgrading would allow testing subject lines more.
Conclusion
Picking the ideal email platform between AWeber vs Kit depends on your business needs and priorities. If analytics matter most, explore AWeber’s strong points. If you want a creator-centric option with strong automation capabilities, Kit (formerly ConvertKit) may be a better fit. Ultimately you must consider which option you choose to perform split tests. For example, consider split testing features.
No matter your decision, understanding each contender lets you weigh AWeber vs Kit properly and choose the best fit for your email marketing goals. This allows you to use an A/B testing tool which you can then test subject lines for better campaign performance.
