Choosing between Beehiiv vs Kit for your email marketing platform is a big decision. They’re both powerful platforms with a lot to offer, and it can be tough to figure out which one is right for your needs. However, with the right information at hand, you’ll easily choose the platform that fits you best.
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Newsletter Platforms: What To Look For
With several email service providers available, let’s review a few must-have newsletter features. Whether you’re on team Beehiiv vs Kit, keep the following in mind:
Ease of Use
You want a platform that’s easy to learn and use, even if you’re not tech-savvy. Look for a platform with an intuitive interface, simple navigation, and helpful resources. Both Beehiiv and Kit offer user-friendly platforms and great support.
Pricing
Consider platforms with flexible plans, considering factors such as subscriber count and feature availability. A platform’s price point is especially important for new businesses on a budget.
Deliverability Rates
Deliverability rates refer to the likelihood of your emails reaching your subscriber’s inbox, a key aspect of email marketing. According to Omnisend, deliverability rates above 95% are generally considered favorable. If your emails are going straight to spam, it won’t matter how elegant your design is or how clever your copywriting is.
Focus on selecting platforms known for their high deliverability rates.
Automation Features
Automated email sequences, often triggered by subscriber actions (like signing up for your list or clicking a link), allow for targeted communication and streamline your email workflow.
Analytics & Reporting
Comprehensive analytics offer valuable data such as open rates, click-through rates, and subscriber growth over time, which helps assess campaign effectiveness. It allows you to gain an understanding of how subscribers are engaging with your emails and pinpoint any weaknesses.
Integration Capabilities
Choose an email marketing solution that integrates seamlessly with your current tools and software to simplify your marketing efforts. For instance, you may prefer platforms with numerous native integrations as opposed to requiring third-party software such as Zapier.
Beehiiv vs kit: A Deep Dive Into The Key Differences
While both Beehiiv and Kit offer the essential features mentioned earlier, understanding their strengths and weaknesses is essential in making a selection. While one platform may appeal to some users, it may be a complete miss for another.
Content-First Approach vs Email Marketing Powerhouse
Beehiiv blends content marketing and email marketing in a way that Kit doesn’t, with a focus on publishing. It’s a characteristic feature that may attract certain users to this platform.
Think of Beehiiv as having a more content-forward design, while Kit maintains its primary focus on email marketing. So if your aim is to disseminate a high volume of content quickly to a large subscriber list, you’ll find Beehiiv’s features to be quite favorable. This approach distinguishes Beehiiv in the “Beehiiv vs Kit” debate, particularly for content creators.
However, when it comes to a streamlined approach to email automation, segmentation, and features that support sales funnels, many entrepreneurs and digital marketers turn towards Kit for their email needs. Since its launch in 2013, Kit has established a firm place within the email marketing landscape, helping bloggers, businesses, and even NY Times bestselling authors optimize their email marketing strategy.
One example is James Clear, author of Atomic Habits, whose newsletter audience on Kit has rapidly expanded to roughly two million subscribers. Ryan Holiday’s “The Daily Stoic” is yet another popular newsletter run on Kit. With a dedicated following of over 320,000 subscribers, this newsletter consistently ranks as a top performer in the creator economy.
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Affordability
For those new to email marketing with limited budgets, Beehiiv’s pricing structure can be quite attractive. With a generous free plan up to 2,500 subscribers and a fixed monthly cost regardless of list size, Beehiiv aims to support both new and established creators in scaling their marketing efforts. Kit determines their monthly pricing by subscriber count.
However, this lower entry cost is something to consider carefully as it often means compromising advanced features readily found on Kit, especially when compared side by side. While tempting, if advanced automations or intricate tagging and segmentation features are on your list of must-haves, Kit may be more aligned with your requirements. This distinction in features based on the paid plan often factors significantly in choosing Beehiiv vs Kit.
Here is the breakdown of Beehiiv monthly plans.
Here is the breakdown of Kit monthly plans.
Email & Website Integration
You have probably visited a company website with several forms, buttons, or pop-ups inviting you to join their mailing list. That’s one small example of the importance of website integration. While many factors influence your email sign-up rate (like design and copywriting), technical integration plays an equally crucial role behind the scenes. Beehiiv seamlessly incorporates your email marketing within its platform.
While Kit also offers email integrations, it requires more effort through third-party apps like Zapier, adding additional steps to the process. In contrast, Beehiiv allows for the streamlined sending of broadcast or scheduled email campaigns from its platform.
As the demand for personalization and custom domain experiences continues to rise, the method by which creators and businesses choose to capture and guide their audience is constantly evolving.
However, even with recent website customization enhancements by Beehiiv in July 2023, Kit, alongside other email marketing platforms such as MailerLite, continues to offer users robust landing page builders, providing a broader range of choices when designing lead-capturing pages for email lists. This key distinction plays a big role when comparing Beehiiv vs Kit and can sway the decision, especially when custom web design and landing pages play a pivotal role in the user journey.
User Interface and Experience
While design preference is subjective and often varies between individuals, many users find Beehiiv’s modern minimalist design a welcome reprieve. Others who value easy access to menu options and straightforward navigation might gravitate toward Kit’s more traditional layout.
The choice between Beehiiv vs Kit largely comes down to what feels the most intuitive for you and aligns with your aesthetic preferences. Ultimately the best platform for you will be the one that supports your creative workflow.
Unique Growth Tools and Community
Launched in 2021, Beehiiv is the new kid on the block. It quickly gained a devoted following of creators, particularly amongst the side-hustle and blogging community, and distinguishes itself from other platforms like Kit, MailerLite, and even Substack in several notable ways.
With an active creator network forum, various free resources (like courses and a weekly newsletter), and novel subscriber referral features, Beehiiv leverages word-of-mouth marketing strategies to help users effortlessly connect with other like-minded individuals, all the while quickly growing their audiences. If growing your network alongside your email list matters, you’ll find Beehiiv delivers on that promise. It’s this very aspect that contributes significantly when comparing Beehiiv vs Kit, making it a deciding factor for individuals, solopreneurs, and bloggers at the beginning stages of their journey.
FAQs About Beehiiv Vs Kit
What is the difference between Beehiiv and Kit?
Both Beehiiv and Kit are email service providers primarily aimed towards bloggers, creators, and online entrepreneurs. There are notable distinctions when deciding between Beehiiv vs Kit, including website and landing page integration options, the platforms’ core focuses (email vs. content marketing), and price structuring. Your final decision will depend on your current goals and marketing requirements.
What’s better than Kit?
Ultimately, the answer depends on individual needs. When comparing Beehiiv vs Kit, while one platform might be a top contender for others, it may not necessarily align with your requirements. Other popular and noteworthy alternatives you may want to explore are Moosend (ideal for eCommerce stores) and MailerLite (noted for its intuitive design).
What is the difference between Substack and Kit?
When examining Kit vs Substack, it becomes important to recognize their fundamental distinctions in feature offerings and pricing structures. While Kit operates on a traditional monthly subscription-based model based on list size, Substack utilizes a revenue-sharing structure, particularly for paid newsletters, where they receive a portion of any subscriber revenue.
Feature differences to keep in mind are: whether or not there is a built-in website builder, posting capabilities (blog vs. email focused) and community features. Recognizing these distinctions is critical in choosing between Kit vs Substack.
What is the difference between Kit and Kajabi?
Kit and Kajabi both offer robust features that benefit online businesses but have varying focuses and strengths. Kit leans more toward email marketing, while Kajabi positions itself as a complete course creation platform. While Kit’s strength lies in segmenting audiences, sending email newsletters, creating custom landing pages, and even offering its own sponsor network, Kit Sponsor Network, Kajabi’s core strength is its streamlined approach to digital product creation.
If a robust suite of features for building courses, memberships, and other online products while integrating marketing elements matters, you’ll likely find Kajabi checks all the boxes.
Conclusion
Choosing the best email marketing solution when examining Beehiiv vs Kit or other competitor platforms depends heavily on individual needs, preferences, and budget considerations. What may be a perfect fit for others may not be ideal for you, especially when factors like target audience, current list size, marketing budget, and the stage of business development differ. Ultimately choosing the best option is up to your preference.
